kilometres of music and adventure
million from the Federal RISE fund
funding from Arts QLD
Completed economic and social business case, gaining funding for a world-first music tourism platform across outback Queensland
Plan C and AEC completed an economic and social business case to support the creation of the Queensland Music Trails.
Visitors enjoy regional drive itineraries across linked music events that create an enhanced experience of place and return meaningful economic and social returns to communities. Regional communities are enabled to create iconic new cultural assets that reflect the unique character and history of their place.
In order to create the preliminary business case and socio-economic benefits assessment, Plan C evaluated possible Queensland locations based on criteria including areas of need and distress, prevailing tourism, local capability and capacity, and socio-demography.
Background research and analysis involved policy and strategy review, health and wellbeing literature review and high-level socio-economic benefit scenario testing
Engaged state and regional stakeholders to inform trail corridor mapping
Mapped local routes with local stakeholder engagement and route evaluation
Quantified the benefits of the Queensland Music Trail
Articulated the strategic alignment, capacity and ‘readiness’ of local areas to host
Described and communicated the vision for the Trail, how it can be implemented, risk mitigation and maximising benefits
Joel Edmondson, QMF
“What sets Plan C apart is their intuitive ability to propose a development concept that reflects the input from community.
How? Because authentic relationships with all stakeholders is the heart of their practice. This mode of operating generates reliable knowledge about what communities want and need.
There are many talented and experienced planners out there, but very few that genuinely embody the trifecta of intellect, creativity and care. And they’re fun to work with too!"
#More Case Studies
Supporting Ewamian Aboriginal Corporation (EAC) with professional services to assist the realisation of self-determination aspirations, including developing and opening Talaroo Hot Springs to cultural tourism.
Project management services for the MRM Community Benefits Trust and facilitating community and economic development in Borroloola region, NT.
10-Year Strategic Plans and 5-Year Economic Development Plans as part of the Prescribed Body Corporate (PBC) Capacity Building Project
Business Plan for Jigija Indigenous Fire Training Program (Gangalidda and Garawa Native Title Aboriginal Corporation)
Engaging with Traditional Owners to prepare a business plan for an Indigenous training program providing wildfire management and mitigation training.