Project:Tourism

Queensland Music Trails
QMF

📸  Mitch Lowe
📸 Mitch Lowe

2520

kilometres of music and adventure

$1.47

million from the Federal RISE fund

$330k

funding from Arts QLD

#Overview

Completed an economic and social preliminary business case for the State-wide music trails, gaining funding for a world-first music tourism platform across outback Queensland

Plan C and AEC completed an economic and social business case to support the creation of the Queensland Music Trails.

Visitors enjoy regional drive itineraries across linked music events that create an enhanced experience of place and return meaningful economic and social returns to communities. Regional communities are enabled to create iconic new cultural assets that reflect the unique character and history of their place.

#Key Outcomes Achieved

Activation of rural and remote towns and places

Enhanced support for local businesses and jobs

Raising the profile of regional Queensland

Catalyst for repeat visitation

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